Data-Driven Wins

See how precise tracking boosted ad returns for ecommerce brands.

Side-by-side charts showing ad performance before and after server-side tracking implementation.

Side-by-side charts showing ad performance before and after server-side tracking implementation.

Screenshot of a Facebook Ads dashboard highlighting improved conversion rates.

Screenshot of a Facebook Ads dashboard highlighting improved conversion rates.

Visual comparison of web analytics data illustrating growth in ecommerce sales.

Visual comparison of web analytics data illustrating growth in ecommerce sales.

My Services

Helping ecommerce brands in the US and UK boost sales with data-driven ad strategies.

Facebook Ads

Crafting targeted campaigns that turn clicks into loyal customers.

A sleek dashboard showing Facebook Ads performance metrics with blue and white accents.

A sleek dashboard showing Facebook Ads performance metrics with blue and white accents.

Web Analytics

Uncovering insights from your data to optimize every step of the customer journey.

Graphs and charts illustrating website traffic and conversion trends in a clean layout.

Graphs and charts illustrating website traffic and conversion trends in a clean layout.

Projects

Real results from ecommerce ad campaigns

Screenshot showing a before and after comparison of Facebook ad performance metrics

Screenshot showing a before and after comparison of Facebook ad performance metrics

Ad Fixes

Improved ROAS by 35% in 3 months

Graph illustrating web analytics data improvements over time

Graph illustrating web analytics data improvements over time

Dashboard screenshot of server-side tracking setup for ecommerce site

Dashboard screenshot of server-side tracking setup for ecommerce site

Visual of Facebook Ads Manager highlighting campaign optimizations

Visual of Facebook Ads Manager highlighting campaign optimizations

Data Insights

Tracking fixes that boosted conversions

Experience Matters

Over 7 years helping ecommerce brands in the US and UK boost sales through precise Facebook ads and web analytics.

Specialized in server-side tracking and CAPI setups.

Work

Senior Analyst

Shopify

2019 - 2023

Led ad performance fixes that increased ROAS by 30% for multiple clients.

Web Analyst

BigCommerce

2016 - 2019

Implemented data-driven strategies improving conversion tracking accuracy.

A focused professional analyzing web traffic data on dual monitors in a sleek, tech-blue themed office.

A focused professional analyzing web traffic data on dual monitors in a sleek, tech-blue themed office.